Invisible was hired to design and produce the characters and backgrounds for a series of anti-addiction ads. I've included the BGs here because they are painted. I went with a pretty simple black and white style that I felt complimented the line-work. The overall sensibility was to keep the art black and white with the only colour points of focus being the various 'addictive elements' in a scene.
I'm not sure how effective the Ad campaign was, but every time I look at this grungy shot of a filthy back alley I find myself craving a cigarette.It's weird because this type of 'smoker's area' is really what most smokers have to look forward to these days, tucked away by the garbage and littered with old butts. It's gross and shouldn't give me a nostalgic feeling for smoking, but it does. Hopefully it's just me and the actual Ad campaign was a success. Stay off the crack kids.
A few years ago I did the hockey logo for the local junior hockey team (essentially one tier below major junior). I'm a huge hockey fan, and possibly an even larger hockey jersey fan with a collection that is now around 150. I always wanted to design a jersey logo, so when the opportunity came I was very excited. When I started doing the concept art I originally was told to do a 'Buccaneer' logo, I liked the 'Bridgewater Buccaneers' name and got pretty far in the concept art before the name became the 'Bridgewater Lumberjacks'.
The best part of the experience is seeing people around town with jackets, ball caps and bumper stickers with the logo on it. It's also great to have a few of the jerseys myself.
Posted by Mark Cappello at 2:46 PM